For immediate release
Globe Trekker launches video eComm platform
Well-loved travel series makes digital moves to interact directly with fans
Los Angeles, 15 September 2016:
Pilot Productions, the award winning UK based producer of travel and adventure programming announced the launch of its new online video eComm platform to offer full Globe Trekker episodes via streaming and download together with physical merchandise and DVDs.
The new site, www.globetrekkerstore.com, delivers a streamlined, optimised buying experience for customers who, for the first time will be able to browse the entire back catalogue of the ever popular Globe Trekker series, now entering its 25th year of production. The main feature of the new site will be the vast selection of both library titles and new episodes available as high quality Download to Own (DTO) files and via instant streaming for viewing across all devices, including mobile and television.
“With the launch of the new video e-commerce site we are entering an exciting phase in the business,” says CEO and Executive Producer Ian Cross,
“By expanding our offerings to include an extensive selection of titles as high quality DTO files and streaming options to sit alongside our solid DVD catalogue and physical merchandise, we can ensure our dedicated global fans and those new to the Globe Trekker experience, have multiple opportunities to enjoy the high quality programming at the heart of Pilot Productions.”
The new venture sees Pilot and its US based distributor, 555 Productions Inc. partnered with Los Angeles based digital distribution and social marketing outfit, One World Studios Ltd. headed by Zack Coffman.
On partnering with One World, Ian Cross says,
“Zack is a proven visionary in digital marketing and distribution and we’re excited to be working with him and his creative and marketing team, to not only increase our direct digital revenue, but really develop our audience in a strategic way.”
Coffman added, “When we saw the depth and breadth of Ian’s library and the excitement of the loyal fans simmering just beneath the digital surface, we knew there was a huge potential in working together to bring the Globe Trekker audience more of what they want, when they want and how they want to enjoy it. That Pilot has delivered so many years of excellent programming offers a treasure trove of high quality content to draw from as we move forward with our integrated social/digital strategy.”
Headquartered in London, with offices in Los Angeles, Pilot Productions develops, produces and distributes a diverse range of top-tier programming including history, lifestyle and food based series. In addition to the ever popular Globe Trekker series, the Pilot Productions family of programming includes: Tough Trains, ‘The Story of…’ series, Short History of the World, Tough Boats, and Great Railway Journeys. Since its founding in 1990, Pilot Productions has established itself as a successful producer with an international reputation for its innovative and award-winning factual programming. Attracting a global audience of 20 million viewers, Globe Trekker has won over 40 international awards and continues to be the world’s most watched travel programme.
Globe Trekker episodes air on American Public Television and PBS in the US, TVE and Fox International Channels in Spain, France 5 and Voyage in France, YLE in Finland, I Cable and TVB in Hong Kong, Thai PBS in Thailand, Travel Channel International in Asia and Prima TV in the Czech Republic alongside popular inflight entertainment channels via Pilot’s new inflight sales network.
Headquartered in the Silicon Beach area of Los Angeles, One World Studios Ltd. is a marketing and distribution company working with top producers to maximize direct-to-consumer sales and audience development across all digital channels with a particular focus on social and “owned media”.
Notes to Editors:
1. Currently in production at Pilot Productions are: Tough Boats of the Arctic, Tough Boats: Great Lakes of Tanzania, The Story of Beef, The Story of Sugar, The Rust Belt Highway, Travelling in the 70’s, Ottomans vs Christians: Battle for Europe, The Lost World of Joseph Banks and Traveling in the 70s.
2. For more information on the following sectors, please contact:
Programme sales: firstname.lastname@example.org
Wholesale DVD distribution: email@example.com
Press and Marketing: firstname.lastname@example.org