The bosses of Australia’s national football team have laid-down a new deal for the female Matildas meaning they will get the same 24% share of commercial revenue as the male team.
The new deal comes following the Matildas’ campaign during the Women’s World Cup this summer for female football players to receive fairer pay. The World Cup gained more support and viewership than ever before, with over 82 million people watching the final between the USA and the Netherlands – A 56% uplift on the previous games in 2015.
The public’s increased interest and support hasn’t gone unnoticed by the rest of the game, with FIFA
President Gianni Infantino pledging to spend $1 billion on women’s football over the next four years.
However, Football Federation Australia’s decision is the first of its kind, with clear ambitions to set precedent on how women could be paid more fairly further afield than football. The worldwide movement originally gained most of its traction in America, where the game is very big business.
Along with the issue of cash, the national team are also addressing the current differences in training between the two teams, with women set to receive the same coaching as their male counterparts; better negotiating of sponsorship deals; and providing greater parental support systems to help the players return to the game post-partum.
The female players will also be afforded the luxury of flying business class when travelling for games – a luxury previously reserved for only the male team.
Main Image: Australia’s Matildas at the Women’s World Cup 2019, Liondartois, Wikimedia Commons
By Sofi Summers