Location lovers follow in the footsteps of their TV heroes: Rise in number of people coming to Wales

Location lovers follow in the footsteps of their TV heroes: Rise in number of people coming to Wales

A North Wales hotel says the increasing number of high-profile feature films and TV programmes being made in the principality is proving a real boost for the local tourism industry.

Steve Lee, manager of the Royal Victoria Hotel in Llanberis, says productions such as Journey’s End, Requiem, Britannia, and Keeping Faith, are providing a stimulus to the local economy.

“We’re getting a lot of ‘first-timers’ who may have seen the region on their favourite TV show and want to come along and experience the landscape,” said Steve. “Places like Snowdonia have always been popular for their dramatic beauty, but there is now a whole new audience coming here and discovering it for themselves.

Steve says location lovers now make up a growing percentage of Royal Victoria guests, alongside the regular hill walkers, triathletes and railway enthusiasts.

South West coach firm, Bakers Dolphin, says it has also seen an increase in the number of people keen to experience wonder of Wales as captured on film and TV.

“You can’t beat North Wales for glorious scenery,” said Amanda Harrington, sales and marketing director of Bakers Dolphin, “and the Royal Victoria’s a big favourite with our guests”.

“Films like Guy Ritchie’s ‘King Arthur’, and the S4C series ‘Hidden’, which was shot at locations in Snowdonia, are attracting a whole new audience of coach trippers.”

In 2017, the Lonely Planet placed North Wales fourth in in the publisher’s annual Best in Travel list as one of the top five places in the world to visit, the only UK destination to be featured in its rankings.

Tourism is estimated to be worth more than £5 billion to Wales as a whole.

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