According to analyst Thomson Reuters so-called Halal Tourism, catering exclusively to Moslem tourists, is taking off, particularly in the Mediterranean.
Thomson Reuters says Halal Tourism is expected to almost double in value from 180 billion dollars in 2017 to 280 billion dollars in 2023.
“Halal Only” tourist resorts offer halal prepared food, no alcohol and separate bathing areas for men and women. They also provide prayer rooms and mosques, and broadcast the call to prayer five times a day over hotel public address systems.
Halal Tourism is still largely focused on the Gulf region and traditional Moslem holiday destinations such as Malaysia, Nigeria, Russia, Iran and Indonesia. But now more and more hotels on Turkey’s Turquoise Coast are also offering Halal holidays and first resorts have also opened on Spain’s Costa del Sol.
According to halalbooking.com, Halal-friendly holidays are a response to a growing Moslem middle class.
Soumaya Hamid, who runs the online Halal Travel Guide, said: “The last 10 years have been about meeting the basic needs of Moslem travellers. The next stage is to take it further to new destinations and authentic experiences.”