Route 66 has been named as the most Instagram-worthy road trip in the world, according to Brits.
The study, which polled 2,000 adults, found the top three routes are all located in the United States – specifically through the Grand Canyon National Park and along the Pacific Highway Coast.
The drive through the Grand Canyon parks, typically following the South Rim to the North Rim and famed for its exquisite views of the stunning natural wonder was second.
‘PCH’, also known as Route 101, came third. The route takes you on a coastal, cliff-hugging drive from San Francisco to San Diego, passing by San Jose, Big Sur and Monterey.
56% of those who took part named the US as the road trip capital of the world.
Commissioned by Hertz, the research also identified key ingredients for a successful road trip – including wide-open roads, driving past famous attractions and spotting wildlife along the way. Discovering views and taking in the scenery were highlighted as the main reasons for adults going on a road trip.
The influence of social media has had a huge impact on destinations of choice, bringing increased awareness of less well-known areas, as well as ensuring that gems such as the Route 66 are still as popular as ever.
While views and scenery were important for older travellers, millennials are more focused on having a ‘new experience’. More than two thirds of millennials admitted the places they see on Instagram affect their choice of location, compared to just 13% of adults over 38. In fact, 30% said they are unlikely to visit somewhere if they’ve never seen photos of it on Instagram. Hashtags and location tags have become a new way to research the next travel destination and 4 in 10 millennials use the platform to discover new points of interest and places to visit.
The survey, conducted via OnePoll in December 2018, also found an average of 12 photos a day are taken on a holiday or a trip. 57% of respondents said they were most likely to take a photo of a landscape or cityscape while on a trip. Double the number of millennials compared to the over 38s are likely to take a photo of their food.
It seems that photographs make memories, with 36% of millennials saying that they would struggle to remember their trip if they didn’t post a photo of it, compared to 19% of over 38s. Furthermore, one in 10 admitted to visiting somewhere purely because they want to share it on Instagram.
Twenty per cent of respondents would like to combine creating their own route with a structured drive.
The top 10 most Insta-worthy road trips:
- Route 66 – U.S
- Grand Canyon – U.S
- Pacific Coast Highway –U.S
- West Coast Perth to Broome – Australia
- South Island Circuit – New Zealand
- Great Ocean Road – Australia
- Cowboy Trail – Canada
- The Argyll Coastal Route – Scotland
- Ring Road – Iceland
- Snowdonia – Wales
If you’re craving some genuine and kitschy Americana, look no further than the iconic Route 66. Read our comprehensive Route 66 Destination Guide here, which includes articles, episodes an tips galore!
Or travel with us around #9… incredible Iceland! In the first episode of our brand-new series, Tough Trucks – Iceland, we take viewers on a spectacular scenic journey with host Laura Guiauchain along the highways and back roads of the Nordic island country… across black desserts, bare volcanic rock and through rivers.